All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.
I worked at Ikea as a customer service rep for two years and loved it.
Shampoo doesn’t have to foam, but we add foaming chemicals because people expect it each time they wash their hair. Same thing with laundry detergent. And toothpaste—now every company adds sodium laureth sulfate to make toothpaste foam more. There’s no cleaning benefit, but people feel better when there’s a bunch of suds around their mouth. Once the customer starts expecting that foam, the habit starts growing.
The complaining customer represents a huge opportunity for more business.
The customer is not always right.
We need to reengineer companies to focus on figuring out who the customer is, what's the market and what kind of product you should build.
Proper business planning demands that you focus on the self-interest of the customer at all times.
If you invest the time to understand the customer better than they know themselves, if you know the things they want or need even if they can't articulate it, you can begin to develop a good sense as to where there really are unmet needs in the market.
Our new attitude is how can we put you in front of our customer.
The business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
Think like a customer
As a customer service representative; I deal with people all day. Some really are guilty of not paying their bill.
If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have a great deal of studying to do to make sure you understand who your customer is and what motivates him or her.
Our social mission as a manufacturer is only realized when products reach, are used by, and satisfy the customer. . . We need to take the customer's skin temperature daily.
IF YOUR JOB IS CUSTOMER SATISFACTION, YOUR REAL JOB TITLE IS PROBLEM SOLVER.
A manufacturer is not through with his customer when a sale is completed. He has then only started with his customer.
Does the customer invent new product or service? The customer generates nothing. No customer asked for electric lights. There was gas and gas mantles, which gave good light.
We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.
Over the last 25 years, the American free enterprise system created the most diverse video programming on earth with the best value for the customer. It is disappointing that the updated report relies on assumptions that are not in line with the reality of the marketplace.
Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.