Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.
We react very quickly in the market. We can make quick changes.
If you're a good marketing person, you have to be a little crazy.
It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.
New ideas are sometimes found in the most granular details of a problem where few others bother to look.
The urgent can drown out the important.
Marketing is all about providing information that will heighten someone's anticipated and real pleasure.
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
I have become a marketing tool and I feel very uncomfortable with that. There's no space for me to express myself.
The internet is super smart. If you do something that is cool, that's actually worth people's time, then they'll adopt it. If you do something that's not cool and sucks, you can spend as many marketing dollars as you want, [they] just won't
Man does not only sell commodities, he sells himself and feels himself to be a commodity.
If you can't sell to 1 in 1000, why market to a million?
In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.
Human nature has a tendency to admire complexity but reward simplicity.
Being a writer now is about so much more than writing. There's publishing, touring, marketing, web presence.
More great Americans were failures than they were successes. They mostly spent their lives in not having a buyer for what they had for sale.
Presentations are the most amazing persuasion tool available in organizations today
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Don't measure what you can. Measure what you should.