Marketing is all about providing information that will heighten someone's anticipated and real pleasure.
Indeed, the best books have a use, like sticks and stones, which is above or beside their design, not anticipated in the preface,not concluded in the appendix. Even Virgil's poetry serves a very different use to me today from what it did to his contemporaries. It has often an acquired and accidental value merely, proving that man is still man in the world.
I don't think many people anticipated how the Internet was going to revolutionize the way we disseminate information.
The injuries that befall us unexpectedly are less severe than those which are deliberately anticipated.
The fans have access to the show and the creators, even if it's not direct. I don't know any television creators that don't follow the message boards. The feedback is so immediate, to see what is working and what isn't, and what's working better than you anticipated.
To tremble before anticipated evils is to bemoan what thou hast never lost.
I never know when somebody's going to knock on the door of my own unconscious in a way that I wouldn't have anticipated.
Thou tremblest before anticipated ills, and still bemoanest what thou never losest.
What I like so much about photography is precisely the moment that cannot be anticipated; one must be constantly on the alert, ready to acclaim the unexpected.
Modern capitalism needs men who cooperate smoothly and in large numbers; who want to consume more and more; and whose tastes are standardized and can be easily influenced and anticipated. It needs men who feel free and independent, not subject to any authority or principle or conscience-- yet willing to be commanded, to do what is expected of them, to fit into the social machine without friction; who can be guided without force, led without leaders, prompted without aim-- except the one to make good, to be on the move, to function, to go ahead.
In the course of the reform, some new circumstances that we had not anticipated have appeared.
Powerful advertising is anticipated, personal, and relevant.
I have found by experience that man makes his plans to be upset by God, but, at the same time, where the ultimate goal is the search of truth, on matter how a man's plans are frustrated the issue is never injurious and often better than anticipated.
I anticipated all the changes in jazz because they were all problematical things, that I was dealing with myself. In New York in the late '50s, there were a lot of experiments being made on how to avoid playing popular standards and how to get improvising out of those constricting formats.
In that way the long-awaited visit, for which both had prepared questions and had even anticipated answers, was once more the usual everyday conversation.
Men of strong minds and who think for themselves, should not be discouraged on finding occasionally that some of their best ideas have been anticipated by former writers; they will neither anathematize others nor despair themselves. They will rather go on discovering things before discovered, until they are rewarded with a land hitherto unknown, an empire indisputably their own, both right of conquest and of discovery.
We don’t choose between experiences, we choose between memories of experiences. Even when we think about the future, we don’t think of our future normally as experiences. We think of our future as anticipated memories.
Really good ideas are always good beyond what you anticipated originally.
It's actually much harder to develop a TV show than I had anticipated.
I always anticipated difficulties in order to avoid scenes.
