I was always curious why certain marketing worked and some marketing did not.
The customer is the most important part of the production line.
Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies
Marketing is designed to bring people into something.
Advertising is what you do when you can't go see somebody. That's all it is.
To me genres were always an imaginary things, they're just marketing channels.
Minicars produce miniprofits.
The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.
I see marketing not only as a vital skill for small business success, but more importantly, as a vehicle to create art and connect deeply with and serve others to make the world a better place.
Good marketers measure.
Network marketing itself is always one-on-one. It's also called relationship marketing. You can't recruit en masse through thousands of e-mails.
In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.
If you can't make money from attention, you should do something else for a living.
If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding.
Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.
If you don't do sales and marketing, you'll forever be at mercy to those who do.
I had a marketing idea that everybody hated, decency is sexy.
Above all, you want to create something you're proud of.
Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.
I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?