Marketing is a necessary part of the creative process.
You have to understand as a marketer that consumers are functioning in the age of efficiency.
I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.
Stopping advertising to save money is like stopping your watch to save time.
My dad is a marketing mastermind.
I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.
If you wait until there is another case study in your industry, you will be too late!
Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.
We're all learning here; the best listeners will end up the smartest.
It did what all ads are supposed to do: create an anxiety relievable by purchase.
I love making movies, I love trying to make them as good as I can, but I feel like sometimes the marketing and publicity around the movie, becomes the most important part of it.
Every study that's been done on email marketing has shown that increased frequency brings better results. If you're only emailing somebody once a month, they'll forget you.
The whole world is conscious. It's just that we become conscious at times, and you become conscious when you lose a parent, or just a loved one, period - a wife, a brother, you know. You wake up and say, "Man, it's real. I don't need this pimp gangster stuff anymore, I need something with a little more substance. " And there is marketing for that.
Your organization is becoming hyperlinked. Whether you like it or not. It's bottom-up; it's impossible.
When it comes to content, the best marketers know that self promotion is good!
Bring the best of your Authentic Self to every opportunity.
I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.
Marketing is not a function, it is the whole business seen from the customer's point of view.