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Paula Scher Biography

Paula Scher (born October 6, 1948, Washington D.C) is an American graphic designer, painter and art educator in design. She also served as the first female principal at Pentagram, which she joined in 1991.

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Paula Scher Quotes

Design really can be anything.

Design

Marketing is neither good nor evil.

Evil, Good, Marketing

Identities are the beginning of everything. They are how something is recognized and understood. What could be better than that?

Identity, Understood, Identities, Recognized, Everything

Marketing is a necessary part of the creative process.

Creative, Marketing, Part, Process

What I hate is when something I've done is replaced by something better than what I've done. It's really embarrassing.

Done, Embarrassing, Hate, Replaced

You can't say there shouldn't be marketing and (that) marketing is a bad thing.

Bad, Bad Things, Marketing, Say, Thing

If I know something well, it no longer makes me say "wow" even if it's really terrific, even if it's a great iteration of it, because I know it well.

Iteration, Say, Terrific, Wells, Wow

My expectation is that technology always changes.

Changes, Expectation, Expectations, Technology

Your name is Windows. Why are you a flag?

Flag, Flags, Name, Names, Window, Windows

What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".

Design, Look, Looks, Say, Times Have Changed, Way

I do different things. I'm a designer. I'm a painter.

Designer, Different, Painter, Things

I don't want people to think about my age. Notbecause I don't want them to know my age, I just don't want them to think about it, I don't want itto be a factor.

Age, Factor, Notbecause, People, Think, Thinking

New Zealand looks like the future to me

Future, Like, Looks, New Zealand, Zealand

Design always has a purpose.

Design, Purpose

Creativity has to do with what came before you immediately, not what came before you a long time ago.

Came, Creativity, Long, Long Time, Time

The work needs to get out of your head and on to the table, and it needs to be done from the heart.

Design, Done, Heart, Needs, Table

I never thought I'd be able to design all the things I've been able to design. I thought that I'd be far more limited to a specific kind of work, and I've been able to establish an incredibly broad practice in all different ways, and it's because the expectations have gotten elevated.

Broad, Design, Expectations, Practice, Specific, Ways

Some people are in stultifying environments where there are rigid rules and rituals and they need that to thrive, where other people are just asphyxiated by stuff like that.

Environments, Like, Needs, People, Rituals, Stuff

When I don't know all the rules I'm just wild.

Know, Knows, Rules, Wild

If people that made products didn't market them and sell them we'd have no economy and nobody would be working.

Economy, People, Products, Sell, Would Be

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Paula Scher Biography

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