. . . in seduction, as in all forms of marketing, form superseds content.
Network marketing gives people the opportunity, with very low risk and very low financial commitment, to build their own income-generating asset and acquire great wealth.
It doesn't make much sense and it's nil premium. They're going to have co-CEOs. . . which is a very uncomfortable structure.
Force yourself to simplify every initiative, every product, every marketing, everything you do.
By listening, marketing will re-learn how to talk.
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding.
Whether people like it or not, my marketing thought is if you keep something in front of people for too long, they get used to it.
The great thing about Ticketmaster is that it's seen as the comprehensive site for ticketing, artist information, venue information. We're a marketing platform, not just a technology platform, and we're going to build on it.
Distinguishing the signal from the noise requires both scientific knowledge and self-knowledge.
Great wisdom not applied to action and behavior is meaningless data.
Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.
Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.
Overcome the stigma of self-marketing.
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
The best marketing strategy ever: CARE
Every study that's been done on email marketing has shown that increased frequency brings better results. If you're only emailing somebody once a month, they'll forget you.
The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking.
There's always the risk that there are unknown unknowns.