Top Martin Sorrell Quotes - Quotesmemo.com

Martin Sorrell Biography

Sir Martin Stuart Sorrell (born 14 February 1945) is a British businessman and the founder of WPP plc.

Read about Martin Sorrell in Wikipedia

Random Authors

Martin Sorrell Quotes

If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of things. Content, data and technology are forcing us to think about business in a very different way.

Ask, Keeps, Night, Technology, Think, Thinking

The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately.

Crap, Described, Gone, Lasts, Person, Public

There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is a fixture in the Sunday afternoon TV programmes, and probably flamboyance - those white silk suits and devil-may-care attitudes - would be outworn attributes today.

Attitude, Probably, Romanticism, Sports, Sunday

You must not only focus on the consumer, but also on what it does to you internally - getting people aligned to the strategic mission of the company - what it does to the suppliers, governments, all your stakeholders.

Company, Focus, Government, Mission, People, Strategic

I recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so on. He enjoys it - he's been doing it for such a long time. He has an entrenched position. The truth be known, he is unique, right?

Enjoys, Europe, Known, Running, Time, Unique

Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.

Community, Reach, Tailor, Think, Thinking, Trying

Formula One is not just multinationals. It's also about national players wanting to get global coverage.

Coverage, Formula, Formulas, Global, National, Player

If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.

Country, Four, Race, Running, World

When you go back to the above names it was a very much narrower situation - the alternatives were far fewer. Today there is much more competition for the 'hero stakes'! And if you think about all the alternatives you have today to spend your time on, the pool of heroes is much broader. It was very much less back then.

Hero, Names, Narrower, Pool, Situation, Thinking

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Branding, Business, Eras, Innovation, Transparency

It doesn't make much sense and it's nil premium. They're going to have co-CEOs. . . which is a very uncomfortable structure.

Marketing, Nil, Premium, Structure

What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.

Amuses, People, Race, See, Track, Tracks

Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with the possibilities viewers will have.

Building, Digital, Experience, Istanbul, Possibilities, See

It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.

Bernie, Criticize, Easy, Extreme, Opinion

F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.

1968, Differences, Fight, Fighting, Millions, People

Despite streaming, despite the rise of tablets and smartphones - all the implications which in theory would make linear TV less important - live sporting events are extremely powerful. But it's not the event alone - it's also what's surrounding it.

Alone, Extremely, Important, Powerful, Smartphones, Theory

[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.

Different, Intense, Jackie, Racing, Safety

If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.

Certain, Driver, Market, Sponsors, Target Market, Team

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

Believe, Bigs, Colleagues, Disagree, Reality, Virtual

I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then.

Back, Bag, Bags, Formulas, Jackie

1