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Nature provides that a man who slaves all day should spend the hours of the night in a palace full of houris whereas a king who wields the sceptre by day should have his sleep disturbed by nightmares of rebellion and assassination.

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Martin Sorrell

Formula One is not just multinationals. It's also about national players wanting to get global coverage.

Coverage, Formula, Formulas, Global, National, Player
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In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

Branding, Business, Eras, Innovation, Transparency

If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.

Country, Four, Race, Running, World

If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of things. Content, data and technology are forcing us to think about business in a very different way.

Ask, Keeps, Night, Technology, Think, Thinking

Marketing is an investment, not a cost.

Cost, Investment, Marketing

You must not only focus on the consumer, but also on what it does to you internally - getting people aligned to the strategic mission of the company - what it does to the suppliers, governments, all your stakeholders.

Company, Focus, Government, Mission, People, Strategic
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