Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage. - John Sculley

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Quote of the day

Despite the immense challenges that we have faced and continue to face, we refuse to indulge in negativity or pessimism. We are an organization that believes in empowering people to be their best.

John Sculley

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Action, Business, Leading, Marketing, Sustainable

Same Author Quotes

Healthcare has been the last major industry that hasn't been touched by technology in terms of productivity and consumer adoption in the way so many other industries have.

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Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.

Fix, Jobs, Microsoft, Perfected, Philosophy

Great marketing cannot sell a pedestrian product very well.

Marketing, Money, Pedestrian, Pedestrians, Product, Sell

I was recruited by Pepsi and put out in Pittsburgh, and I worked in the bottling lines, and then I was sent on to Phoenix, Arizona, where I also drove trucks and I put up signs, Pepsi signage, and I was then sent on to Las Vegas for a month of training, and then I finally ended up in Milwaukee. So I got a really hands - on introduction to the soft-drink industry. I was so appreciative of the fact that I was able to not only learn a business through what I learned at business school, but I was able to learn it with hands-on learning. I'm a huge believer in hands-on learning.

Industry, Pepsi, School, Training, Truck

When I was 5 or 6 years old, I never wanted toys; I wanted electrical parts so I could build things. And I was better at taking things apart and putting them back together, but I always had extra pieces left over, so I think it was an early warning that I was a better designer than an engineer.

Designer, Left, Taking, Thinking, Together

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Julian Huxley

To speculate without facts is to attempt to enter a house of which one has not the key, by wandering aimlessly round and round, searching the walls and now and then peeping through the windows. Facts are the key.

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Talal Abu-Ghazaleh

Despite the immense challenges that we have faced and continue to face, we refuse to indulge in negativity or pessimism. We are an organization that believes in empowering people to be their best.

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Laurell K. Hamilton

Out last chance is a cat's magic sight. We are doomed.

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Khaled Mashal

The Palestinian issue is a national, political issue. It's not to be seen as an economic issue that would be solved or addressed by some economic approach that makes the living standard of the people under occupation better. The Palestinian people are fed up with talks that have been going on for years. We are looking for peace, but we are not looking for a new peace process. This process will fail.

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Alfred Molina

I think I went through early years of my career sort of thinking, "Well, maybe I'm just not British enough. " And I always remember my father saying to me, "Don't think you're English, because however English you feel, some Englishman is going to remind you that you're not. " Now, for him it must have been a much more acute experience, because he immigrated to England. I was born there, so I kind of felt I had the right to assume that I was British, but it's true. The English are a very warm and welcoming people, but there's a streak in there that reminds you, occasionally.

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