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John Sculley Biography

John Sculley III (/ˈskʌli/; born April 6, 1939) is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of Pepsi-Cola (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million.

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John Sculley Quotes

I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.

Enough Chances, Found, Making, Mistake, Mistakes, Take A Chance

There are just moments when all the stars are aligned for breakthrough products.

Aligned, Breakthrough, Moments, Products, Stars

No great marketing decisions have ever been made on qualitative data

Business, Data, Decision, Decisions, Marketing, Qualitative

Microsoft's philosophy is to get it out there and fix it later. Steve [Jobs] would never do that. He doesn't get anything out there until it is perfected.

Fix, Jobs, Microsoft, Perfected, Philosophy

Marketing strategy is a series of integrated actions leading to a sustainable competitive advantage.

Action, Business, Leading, Marketing, Sustainable

Those lessons that I got along the way are the ones that have shaped my life for the last 20 years.

Lessons, Life, Shaped, Way, Years

If you spend too much time worrying about how other people perceive you, you'll never break the rules.

Courage, People, Rules, Spend, Time, Worry

If you repeat something long enough people believe it's what happened.

Believe, Long, People, Repeat

You can't be No. 1 unless you think like No. 1. You have to appear like No. 1.

Appear, Like, Think, Thinking, Unless

In the industrial age, the CEO sat on the top of the hierarchy and didn't have to listen to anybody. . . In the information age, you have to listen to the ideas of people regardless of where they are in the organization.

Ideas, Industrial, Organization, People, Regardless

Nothing will divide this nation more than ignorance, and nothing can bring us together better than an educated population.

Education, Ignorance, Knowledge, Population, Together

The Mac defined personal technology, and the iPhone defines intimate technology as a convergence of communications, content and location.

Communication, Convergence, Defines, Iphone, Technology

Insatiable curiosity is infectious to everyone around you. We live in an era today where we can get the answers for everything. In my generation, going to school meant learning the answers. Today, education should be more about knowing what the right questions are. The answers come for free.

Curiosity, Everyone, Everything, School, Today

The new leaders face new tests such as how to lead in this idea-intensive, interdependent network environment

Environment, Face, Ideas, Leader, Network, Tests

Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.

Apples, Design, Industrial, Lenses, System

Apple is so focused on its vision that it does things in a very careful, deliberate way.

Apples, Careful, Doe, Focused, Vision

The characteristics that I look for when I'm looking for really good entrepreneurs to lead companies are you have to have an inquiring mind, you have to say there must be a better way to do things, and now with technology at a point where everything is possible, how do we turn the possible into the probable? And it all starts with a passion to do something really well, to solve a problem in a way that's never been solved before, and to have just an incredible work ethic, to be persistent.

Entrepreneurs, Looking, Passion, Solved, Technology, Work Ethic

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

Big, Bigs, Brand, Branding, Experience, Selling

The boards had to be beautiful in Steve [Jobs]'s eyes when you looked at them, even though when he created the Macintosh he made it impossible for a consumer to get in the box, because he didn't want people tampering with anything.

Beautiful, Boards, Created, Eye, Jobs, Looked

The Japanese always started with the market share of components first. So one would dominate, let's say, sensors, and someone else would dominate memory, and someone else hard drives and things of that sort.

Drives, Firsts, Memories, Share, Things

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