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I try not to "perform. " I try to come on stage and be myself, to sing the way I would in a room by myself, to interact with the audience the way I would relate to them if we were in my kitchen drinking tea and making up silly songs. Maybe the way to get past the fear of being ourselves is simply to try it more often.

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Jim Speros

Marketing and advertising are incredibly exciting and creative functions. They are central to the creation of brands and to the creation of sustainable competitive advantage for companies