Without a goal analytics is aimless and worthless.
Analytics will never tell you everything you want to know.
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.
Analytics only goes so far. Basketball, more than baseball, for example, is really a team sport.
This is the biggest problem in analytics today.
We have a long way to go to understand that web analytics is a thinking man's tool, not a solution unto itself. On the bright side, 73% of those surveyed might still figure out that web analytics can help them drive actionable insights one day.
There's a huge crowd out there that basically will go nuts recommending to every coach on the planet, "Hey, coach, I've been playing with the analytics. I think you should do X, Y, and Z. "
When analytic thought, the knife, is applied to experience, something is always killed in the process.
Dedicated to all those who say: "I don't have time for analytics" or "I don't understand analytics".
I then realized my analytics data was a bit odd. My keywords were no longer with me
Do not trust any statistics you did not fake yourself.
