If you are a marketing professional who wants to reach your buyers directly, many experts will say that … - David Meerman Scott

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If we were magically shrunk and put into someone's brain while she was thinking, we would see all the pumps, pistons, gears and levers working away and we would be able to describe the workings completely, in mechanical terms, thereby completely describing the thought processes of the brain. But that description would not contain any mention of thought! It would contain nothing but descriptions of pumps, pistons, levers!

David Meerman Scott

If you are a marketing professional who wants to reach your buyers directly, many experts will say that the media is the only way to tell your story, and that press releases only to reach journalists - not your buyers directly. They'll say that bloggers are geeks in pajamas who don't matter. They are wrong.

Media, Marketing, Pajamas, Wrong, Way, Say

Same Author Quotes

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.

Advertising, Business, Creating, Interesting, Media, Publishing

On the web, you are what you publish.

Publish, Web

Don't fear sharing your best ideas online: 1) Competition already knows what you are up to 2) People like leaders not followers.

Entrepreneur, Ideas, Knows, Leaders, Like, People

Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

Marketing, Needs, Way, Web, Content

It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.

Fundamentals, Marketing, Technique, Techniques, Years