Aaron Winsor Levie (pronounced /ˈærən ˈlɛvi/) is an American entrepreneur. He is the co-founder and CEO of the enterprise cloud company Box.
I interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
Tip: Take the stodgiest, oldest, slowest moving industry you can find. And build amazing software for it.
Always look for these changing technology factors- any market that has a significant change in the underlying raw materials. . . or enabling factors, is an environment that is about to change in a very significant way.
My dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
I'm certainly not into money and prestige. For me there is simply nothing more exciting than people involved in the creation of great products. That is what drives me.
The only way to avoid disruption is to constantly do what you would if you were just starting out.
I'm obsessed with speed. I'm always asking myself, 'Why can't we do things faster? Why can't it happen more efficiently? Why is this requiring three meetings instead of one?'
They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security. . . you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.
It's unfortunate biologically we have to sleep.
The only barrier to entry you can create is to consistently build a great product.
If you're in your early 20s and you're hanging out with a bunch of other people in their early 20s, nobody has a sense of the kinds of problems that real 'workers' run into every day. They're running into a completely different set of problems like 'What's the party going on right now that I should be going to?
There's a lot of pride that business owners have. It's actually really critical that pride and ownership extends to everyone in the organization. I think of everyone is in the same boat in driving the company forward.
I think because of the iPhone and the fact that we now have a ubiquitous internet, our creativity in the startup space is 10 times different. Every single industry, every single market, is going to be technology-driven in some way. There's an infinite opportunity for startups because now you can go and solve problems that previously looked like they had nothing to do with technology.
What happens to the Microsofts, Oracles and IBMs of the world is that when they get big enough, they don't think they need to bring that same level of focus and energy to the end-user experience.
Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.
You'll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.
Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.
My co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
The product that wins is the one that bridges customers to the future, not the one that requires a giant leap.
Better to be too early and have to try again, than be too late and have to catch up.