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My old man claimed that the more complicated the law the more opportunity for scoundrels.

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Nir Eyal

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Creating, Goal, Pain, Service, Solve
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Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Action, Behavior, Ease, Increase, Motivation, Two

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Formed, Habit, Nice, Products

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Emotion, Instead, Links, Marketing, Routines, Services

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Action, Increases, Next, Occurring, Thinking, Unconsciously

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Action, Degrees, Pain, Pleasure, User, Utility
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