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If you want to be good at anything, you have to work hard at it. It doesn't just fall from the sky. I work every day at trying to improve my writing, and I really enjoy it. Nothing fascinates me more than putting words together, and seeing how a collection of words can produce quite a profound effect.

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Nir Eyal

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Action, Degrees, Pain, Pleasure, User, Utility
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Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Action, Behavior, Ease, Increase, Motivation, Two

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Formed, Habit, Nice, Products

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Emotion, Instead, Links, Marketing, Routines, Services

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Action, Increases, Next, Occurring, Thinking, Unconsciously

Products with higher user engagement have the potential to grow faster than their rivals.

Engagement, Faster, Potential, Rivals, User
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