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I've spent so much time feeling ugly and being treated as ugly as a result. But I changed my attitude and said, “I’m beautiful because I love everybody as much as I can. I’m beautiful because I have wonderful friends. And I’m beautiful because I say I am. I’ve earned it, and I’m gonna be it.

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Nir Eyal

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Action, Increases, Next, Occurring, Thinking, Unconsciously
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Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Action, Behavior, Ease, Increase, Motivation, Two

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Formed, Habit, Nice, Products

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Emotion, Instead, Links, Marketing, Routines, Services

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Action, Degrees, Pain, Pleasure, User, Utility

Products with higher user engagement have the potential to grow faster than their rivals.

Engagement, Faster, Potential, Rivals, User
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