For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.
To initiate (user) action, doing must be easier than thinking.
As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are. . . can give them real staying power
If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.
The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.
Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.
Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.
User habits are a competitive advantage. Products that change customer routines are less susceptible to attacks from other companies.
The aim is to influence customers to use your product on their own, again and again without relying on overt calls to action such as ads or promotions.
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.
When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but it comes at the expense of users' goodwill and trust. When people discover they've been duped, they vent their frustration and stop using the product.
Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection
Habit-forming products alleviate users' pain by relieving a pronounced itch.