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The Smurf village was destroyed weeks ago and Bush has still not made an appearance. George Bush doesn't care about tiny blue people.

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Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

Acceptance, Avoid, Pain, Rejection, States
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Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Action, Behavior, Ease, Increase, Motivation, Two

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Formed, Habit, Nice, Products

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Emotion, Instead, Links, Marketing, Routines, Services

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Action, Increases, Next, Occurring, Thinking, Unconsciously

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Action, Degrees, Pain, Pleasure, User, Utility
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