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In chess, as a purely intellectual game, where randomness is excluded, - for someone to play against himself is absurd. . . It is as paradoxical, as attempting to jump over his own shadow.

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Nir Eyal

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are. . . can give them real staying power

Commitment, Commitments, Fleeting, Real, Thinking
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Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Action, Behavior, Ease, Increase, Motivation, Two

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Formed, Habit, Nice, Products

Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.

Emotion, Instead, Links, Marketing, Routines, Services

Reducing the thinking required to take the next action increases the likelihood of the desired behavior occurring unconsciously.

Action, Increases, Next, Occurring, Thinking, Unconsciously

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Action, Degrees, Pain, Pleasure, User, Utility
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