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Happy is entirely up to you and always has been.

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Kathy Sierra

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

Actually, Competitors, Features, Giving, Users, Want
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Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build better photographers.

Cameras, Photographer, Photographers, Stuff, User

The secret to building great products is not creating awesome features, it's to make your users awesome.

Building, Creating, Features, Secret

In many cases, the more you try to compete, the less competitive you actually are.

Actually, Cases, Compete, Competitive, Effectiveness, Trying

It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.

Awesome Things, Doe, Littles, Matter, Post, Product

Make the right things easy and the wrong things hard to do.

Easy, Hard, Right, Things, Wrong, Wrong Things
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