Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
Advertising is judged not by what it says, but by what the consumer thinks it says.
Advertising doesn't create a product advantage. It can only convey it.
It's false advertising to call Mrs. Obama the First Lady. First Woman, maybe, but certainly not a lady. Ann Romney is an actual lady.
How big can we get before we get bad?
The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is.
Politics, like advertising, is about people selling you things you didn't really want or need.
As advertising blather becomes the nation's normal idiom, language becomes printed noise.
Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
Advertising in the past has been predicated on a mass market and a captive audience.
Woman’s bodies continue to be dismembered in advertising. Over and over again just one part of the body is used to sell products, which is one of the most dehumanizing thing you can do to someone. Not only is she a thing, but just one part of that thing is focused on.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
Advertising and art are getting all mixed up. I think some of the most exciting pieces of TV are the commercials.
So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple. ” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.
The printed newspaper is a powerful showcase for news, opinion and advertising.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
Advertising is the tax you pay for being unremarkable.
The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.