A desirable advertisement will be reasonable, but never dull. . . original, but never self-conscious. . . imaginative, but never misleading.
Mass demand has been created almost entirely through the development of advertising.
What you say in advertising is more important than how you say it.
It has become a certainty now that if you will only advertise sufficiently you may make a fortune by selling anything.
If you use your money to create exceptional products and services, you won't need to spend it on advertising.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
Today's smartest advertising style is tomorrow's corn.
I used to eat lunch with Billy Wilder when I first came out here.
Certainly, it seems true enough that there's a good deal of irony in the world. . . I mean, if you live in a world full of politicians and advertising, there's obviously a lot of deception.
News is what someone wants suppressed. Everything else is advertising.
You really want to get a headache? Try to understand Internet advertising.
They say that Madison Avenue will only pay high dollars in advertising if they get the 18-35 age range.
Sure I eat what I advertise. Sure I eat Wheaties for breakfast. A good bowl of Wheaties with bourbon can't be beat.
The trade of advertising is now so near to perfection that it is not easy to propose any improvement. But as every art ought to be exercized in due subordination to the public good, I cannot but propose it as a moral question to these masters of the public ear, whether they do not sometimes play too wantonly with our passions.
People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.
Advertising is the very essence of democracy.
Mass consumption, advertising, and mass art are a corporate Frankenstein; while they reinforce the system, they also undermine it.
The future success of online social networking sites as an advertising medium depends on its acceptance as an advertising vehicle that can deliver a message to a micro-target in a manner that will be well received and that increases the likelihood of interaction.
There are plenty of people who are willing to pay $2. 6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for 'American Idol. ' There will be advertising dollars on the Internet. We're there as well. We win either way.