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The ethical decision is always the fearsome decision. When something matters enough that we are afraid of the consequences afraid that even the honorable choice could result in harm or loss or sorrow that's when ethics are involved.

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William Bernbach

Today's smartest advertising style is tomorrow's corn.

Advertising, Business, Corn, Style
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In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Advertising Business, Displaces, Evil, Real, World

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

Believe, Freshly, Interesting, Know, People, Things

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

Forget, Listening, Mold, Opinion, Public Opinion, Statistics

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Advantage, Allowed, Creativity, Lasts, May

Nothing is so powerful as an insight into human nature. . . what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

Powerful, Knowledge, Men, Core, Dominate
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