It's very possible that advertising business models will simply never do as well on mobile devices as those oriented around transactions.
In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big ideas
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Advertising is the principal reason why the business person has come to inherit the earth.
Creativity is the most practical thing a businessman can employ.
There is no such thing as bad publicity except your own obituary.
In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.
Advertising is only evil when it advertises evil things.
There's no such thing as bad publicity.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
A principle isn't a principle until it costs you something.
We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad. '
I'd never assume an audience was anything but totally receptive and perfect. Seriously, it seems to me that's the only circumstance you can work under. Otherwise, speaking for myself, you may as well be in the advertising business.
The hired journalist, I thought, ought to realize that he is partly in the entertainment business and partly in the advertising business - advertising either goods, or a cause, or a government. He just has to make up his mind whom he wants to entertain, and what he wants to advertise.
