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Phil Dusenberry Biography

Philip Bernard Dusenberry (April 28, 1936 – December 29, 2007) was an American advertising executive for the BBDO advertising agency.

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Phil Dusenberry Quotes

In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

Advertising, Advertising Business, Idea, Ideas, Inspire, Thousand

A brand is nothing but an expression of the consumer’s loyalty and trust.

Consumers, Expression, Loyalty, Trust

That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.

Commercial, Differences, Fuel, Idea, Ideas, Inspire

Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough. . . never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be.

Advertising, Business, Creative, Enough, Print, Witty

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.

Advertisements, Believed, Marketing, Notes, Ransom, Writing

The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the only true measure of an agency. In the absence of great work, nothing else matters.

Agency, Business, Fun, Pleasure

Frank H. T. Rhodes

Frank H. T. Rhodes

Matt Corby

Matt Corby

Mason Jennings

Mason Jennings

Dean DeBlois

Dean DeBlois

Caleb Cushing

Caleb Cushing

Alexis Carrel

Alexis Carrel

Lucinda Franks

Lucinda Franks

Rebecca Bulley

Rebecca Bulley

George Bergman

George Bergman

Tyron Woodley

Tyron Woodley

Sean Avery

Sean Avery

LeBron James

LeBron James