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The latest gospel in this world is, know thy work and do it.

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William Bernbach

In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Advertising Business, Displaces, Evil, Real, World
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The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

Believe, Freshly, Interesting, Know, People, Things

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

Forget, Listening, Mold, Opinion, Public Opinion, Statistics

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Advantage, Allowed, Creativity, Lasts, May

Nothing is so powerful as an insight into human nature. . . what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

Powerful, Knowledge, Men, Core, Dominate

The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion. . . We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.

Believe, Book, Powerful, Vast, World
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