Half the money I spend on advertising is wasted; the trouble is I don't know which half.
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
As advertising blather becomes the nation's normal idiom, language becomes printed noise.
People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.
Forget words like 'hard sell' and 'soft sell. ' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
It doesn't matter if you have the greatest product in the world if no one will buy it. Have an idea of where your customers will come from and how to get to them. Partner with blogs and magazines that target that audience. If you partner with them, hopefully you won't have to spend money on advertising.
I am not interested in having somebody telling that what I have to water down my message or that some advertising person would not like it.
We are pushing hard to find quality advertising clients.
If advertising is not an official or state art, it is nonetheless clearly art.
I've had it-the agencies, the winking, the networks, the ratings. Anyone who thinks TV is an art medium is crazy-it's an advertising medium.
If you use your money to create exceptional products and services, you won't need to spend it on advertising.
My father did advertising photography.
Radio continues to be the very best advertising music performers have. No one who ever grabbed a Grammy got there without radio.
Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
I hate false advertising, like 'Skittles: taste the rainbow. ' No one's ever been like, 'Rainbow, right you guys?' Or what's Reese's? 'There's no wrong way to eat a Reese's. ' Oh, really? Tell that to my uncle who used to put them in my underwear. Alright, maybe your uncles didn't love you.
I'm Phil Knight, and I don't believe in advertising.
Advertising just keeps getting heavier and heavier and heavier. It doesn't have any natural limit, and we haven't found the place for the limit. And I think it's really important, therefore, that some of the revolts that are undergoing right now, you know, whether it's ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.
The most powerful element in advertising is the truth.
If your advertising goes unnoticed, everything else is academic!
Illustrators are usually illustrating something big or commercial if not outright advertising. It's a form of prostitution, but that's cool because we don't have any moral hang-up about it.