If you can build a powerful brand, you will have a powerful marketing program. If you CAN'T then all the advertising, fancy packaging, sales promotion and public relations in the world won't help you achieve your objective.
I've never done any advertising because I feel I am in a position of trust, and that has been very liberating
I am concerned that a film without an large advertising [budget] can not establish a connection with contemporary audiences, of course.
The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.
The American press is, and always has been, a booster press, its editorial pages characteristically advancing the same arguments as the paid advertising copy.
There are no insect eggs in my food. ” Mrs. White reiterated. You should use that in your advertising,” Nate suggested.
I love the way the American trade magazines never give anybody a bad review because they're afraid the advertising will be taken out. It's so hysterical.
Advertising nourishes the consuming power of men.
You start losing a client the moment you get it.
Advertising treats all products with the reverence and the seriousness due to sacraments.
Especially when you are advertising a product, I talk to the photographer and we create a character - it always gives you more freedom because it makes it less about yourself.
In advertising, not to be different is virtual suicide.
Impressive claims are made far more impressive by making them exact
Advertising is to a genuine article what manure is to land, - it largely increases the product.
I'm not so arrogant to consider mine the only legitimate art form. I can't in one breath make a fuss about someone compartmentalizing music into genre and then in the next accuse advertising and short film of not being art.
Advertising generally works to reinforce consumer trends rather than to initiate them.
The more shame, the more clicks. The more clicks, the more advertising dollars.
I have been asked what would I ban immediately if I could. Advertising.
The program is only the excuse to get you to watch the advertising. Without the ads there would be no programs. Advertising is the true content of television and if it does not remain so, then advertisers will cease to support the medium, and television will cease to exist as the popular entertainment it presently is.
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.