Failure is a prerequisite for great success. If you want to succeed faster, double your rate of failure.
Impressive claims are made far more impressive by making them exact
Ads are not written to entertain. When they do, those entertainment seekers rare little likely to be the people whom you want. This is one of the greatest advertising faults. Ad writers abandon their part. They forgot they are salesmen and try to be performers. Instead of sales, they seek applause
The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them - not by arguments around a table
Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
Platitudes and generalities roll of the human understanding like water from a duck
Perseverance is failing 19 times and succeeding the 20th.
Life is too short to spend it being angry, bored, or dull.
As a school board member, I might have particular views about the ways we might increase the economics curriculum in a local high school, but I'm not sure I should mandate that for the entire country.
Some people say I'm the best back in the NFL. That's what drives you: You want everyone saying there's no doubt who's the best.