Forget words like 'hard sell' and 'soft sell. ' That will only confuse you. Just be sure your … - William Bernbach

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Quote of the day

We're given second chances every day of our life. We don't usually take them, but they're there for the taking.

William Bernbach

Forget words like 'hard sell' and 'soft sell. ' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

Advertising, Confuse, Forget, Said, Saying, Substance

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In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

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The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

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We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

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It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

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Nothing is so powerful as an insight into human nature. . . what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

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