Companies spend twenty, thirty, forty percent of revenues on advertising to brand their product and to get, essentially, acquire customers cheaply. You get a lot of exposure on something like this.
When advertising is great, it's transcendent. It's art.
Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning.
I hate false advertising, like 'Skittles: taste the rainbow. ' No one's ever been like, 'Rainbow, right you guys?' Or what's Reese's? 'There's no wrong way to eat a Reese's. ' Oh, really? Tell that to my uncle who used to put them in my underwear. Alright, maybe your uncles didn't love you.
If people can't take the heat and can't take the controversy then they shouldn't be involved in advertising of reality TV because there is so much heat and controversy in reality TV.
In Europe, a product must be good, or it will not sell in competition with other products; with you, it is enough to say that it is good, often enough and sufficiently loudly. The keenest competition is not in the making of things but in the advertising of them!
The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising.
I think mobile advertising is going to be huge.
One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads theyll see tomorrow.
Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy.
I will commend the Democrats for one thing. If they name Keith Ellison as the head of the DNC, then I'll commend them for truth in advertising.
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
There is no rivalry between Google and traditional advertising.
The time has come when advertising in some hands has reached the status of a science.
The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.
Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.
I warn you against believing that advertising is a science.
We are pushing hard to find quality advertising clients.
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it. '