Top Maurice Saatchi Quotes

Maurice Saatchi Biography

Maurice Nathan Saatchi, Baron Saatchi (Arabic: موريس ساعتجي‎ ; born 21 June 1946) is a British businessman, and with his brother, Charles, co-founder of the advertising agencies Saatchi and Saatchi and M&C Saatchi.

Read about Maurice Saatchi in Wikipedia

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Maurice Saatchi Quotes

I don’t have to win. I just have to make you lose.

Lose, Loses, Make, Win, Winning

I'm instinctively a Conservative.

Conservative, Instinctively

Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.

Goal, Outcome, Outcomes, Simplicity, Technical

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Thinking, Doe, Advertising, Dismissed, Audience

Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are out, whatever your title.

Elsewhere, Eye, Figure, Kings, Powerful, Title

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Brand, Equity, Location, Mind, Technology

Everyone wants to be immortal. Few are. Margaret Thatcher is. Why? Because her values are timeless, eternal. Tap anyone on the shoulder anywhere in the world, and ask what Mrs Thatcher believed in, and they will tell you. They can give a clear answer to what she 'stood for.

Giving, Answers, World, Timeless, Tap, Clear

The Tories win elections when they lead on economic competence.

Competence, Economic, Election, Elections, Win, Winning

There is no rivalry between Google and traditional advertising.

Advertising, Google, Rivalry, Traditional

Advertising at its worst will be killed by the Internet. And rightly so.

Advertising, Internet, Killed, Worst

Poetry can't cure cancer, but it can save your life until you die.

Cancer, Cures, Die, Dies, Save

All media owners want to attract advertising revenue. Google is no different.

Different, Google, Media, Owners, Revenue

Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's something wrong with your argument. There's nothing long-winded about 'Liberté, égalité, fraternité'.

Arguments, Long, Nothing, Phrases, Simple, Simplicity

America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.

America, Countries, Country, Eight, Golden, Vulgar

America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.

Determination, Self, America, Human, Independence, Bring

Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.

Artist, Creativity, Human, Humans, Musician, Practiced

The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.

Children, Essence, Intelligent, Make, Thinking

Nobody has a magic lamp which can tell you in advance whether what you say will be effective in persuading an audience.

Audience, Lamps, Magic, Persuading, Say, Tell

My mother was very protective of her four boys.

Boys, Four, Mother, Protective

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Advertising, Boast, Market, Proud, Share

Maurice Saatchi Biography

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