In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand … - Maurice Saatchi

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Modern music and artistry would look and sound completely different if not for the groundbreaking contributions Michael Jackson gifted to the world.

Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Brand, Equity, Location, Mind, Technology

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There is no rivalry between Google and traditional advertising.

Advertising, Google, Rivalry, Traditional

Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's something wrong with your argument. There's nothing long-winded about 'Liberté, égalité, fraternité'.

Arguments, Long, Nothing, Phrases, Simple, Simplicity

America's critics can be heard everywhere. It is too much in love with money - worshipping the god of the marketplace, the golden calf. It has too much money, seven of the top 10 banks, eight of the top 10 companies etc. It is too stingy, giving away less of its wealth than other countries. It is vulgar, a rich barbarian.

America, Countries, Country, Eight, Golden, Vulgar

Simplicity is the outcome of technical subtlety. It is the goal, not the starting point.

Goal, Outcome, Outcomes, Simplicity, Technical

Human nature is not amenable to prediction based on the trends or tendencies prevailing at the time. It is amenable to startling creativity of the kind practiced by great artists, directors, writers, musicians, actors, who know how to touch a chord in humans everywhere.

Artist, Creativity, Human, Humans, Musician, Practiced