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The one-two punch of New York media calling up every agency and corporate advertiser, keeping lists of advertisers who stayed on - " i. e. , with Bill O'Reilly " - and those who fled, worked. As the publisher of a center-right magazine, this is disturbing. It sets a very bad precedent about the power of advertiser pressure and sends a message as an organization that you can essentially be blackmailed into getting rid of - " no kidding!

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William Bernbach

Advertising doesn't create a product advantage. It can only convey it.

Advantage, Advertising, Business, Convey, Create, Product
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In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive.

Advertising Business, Displaces, Evil, Real, World

The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.

Believe, Freshly, Interesting, Know, People, Things

We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.

Forget, Listening, Mold, Opinion, Public Opinion, Statistics

It may well be that creativity is the last unfair advantage we're legally allowed to take over our competitors.

Advantage, Allowed, Creativity, Lasts, May

Nothing is so powerful as an insight into human nature. . . what compulsions drive a man, what instincts dominate his action. If you know these things abut a person, you can touch him at the core of his being.

Powerful, Knowledge, Men, Core, Dominate
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