To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?"
Critical journalism has gone out of fashion, or rather, it has been bought out. And so, we have much less of it than we did during the Vietnam era, where there was very critical reporting on the Vietnam War and a lot of disagreement among the media. Now you find that the media are much more homogenous, converging because they all must cater to the same community of advertisers. It's sad to see.
The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills.
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.
We know that Google Earth and Google Maps have had a tremendous impact on Google traffic, users, brand, adoption, and advertisers. We also know Google News, for example, which we don't monetize, has had a tremendous impact on searches and on query quality. We know those people search more. Because we've measured it.
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
It's been a dream to work with Netflix because they don't have any pressure from advertisers.
Facebook says, 'Privacy is theft,' because they're selling your lack of privacy to the advertisers who might show up one day.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.
Public Broadcasting System an entity designed to create an informed citizenry rather than to deliver consumers to advertisers.
Advertisers are very wary of ideological media.
It's a battle to be seen in the world of advertisers and in the world of business as a serious force.
It's nice that HBO is in business with the audience and not with the advertisers. There's a difference.
What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ.
TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.
Advertisers constantly invent cures to which there is no disease.
All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news.
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Cool is spent. Cool is empty. Cool is ex post facto. When advertisers and pundits hoard a word, you know it's time to retire from it. To move on. I want to suggest, therefore, that we begin to avoid cool now. Cool is a trick to get you to buy garments made by sweatshop laborers in Third World countries. Cool is the Triumph of the Will. Cool enables you to step over bodies. Cool enables you to look the other way. Cool makes you functional, eager for routine distraction, passive, doped, stupid.
