Beware when the great God lets loose a thinker on this planet. Then all things are at risk. It is as when a conflagration has broken out in a great city, and no man knows what is safe, or where it will end.
I think it's becoming more commonplace, not just for sportsmen, but for all guys to take care of themselves. You can see in the marketplace that's the case as well, with more male products out there all the time.