No, I don't think a 68-year-old copywriter. . . can write with the kids. That he's as creative. … - Rosser Reeves

Same topic Authors

Quote of the day

[Chemical weapons] isn't about what the United States believe in, it's about the reality that we have, and this reality, we own it, we don't have to discuss it.

Rosser Reeves

No, I don't think a 68-year-old copywriter. . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?

Business, Copywriter, Kids, Think, Writing

Same Author Quotes

You must make the product interesting, not just make the ad different.

Different, Interesting, Make, Marketing

Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?

Business, Depend, Fine, Goddamned, Wise, Witty

Unless a product becomes outmoded, a great campaign will not wear itself out.

Advertising, Campaign, Campaigns, Product, Products, Wear

I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

Campaigns, Charming, Just Saying, Saying, Seen, Witty

What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?

Curves, Moving, Sales, See, Start, Writing