Top Rosser Reeves Quotes - Quotesmemo.com

Rosser Reeves Biography

Rosser Reeves (10 September 1910 – 24 January 1984) was an American advertising executive and pioneer of television advertising; Reeves generated millions for his clients. The Ted Bates agency, where he rose to chairman, exists today as Bates 141. The AMC program, Mad Men, uses Reeves as one model for the professional accomplishments of the series' protagonist, Donald Draper (played by Jon Hamm).

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Rosser Reeves Quotes

You must make the product interesting, not just make the ad different.

Different, Interesting, Make, Marketing

No, I don't think a 68-year-old copywriter. . . can write with the kids. That he's as creative. That he's as fresh. But he may be a better surgeon. His ad may not be quite as fresh and glowing as the Madison Ave. fraternity would like to see it be, and yet he might write an ad that will produce five times the sales. And that's the name of the game, isn't it?

Business, Copywriter, Kids, Think, Writing

I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

Campaigns, Charming, Just Saying, Saying, Seen, Witty

What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?

Curves, Moving, Sales, See, Start, Writing

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Advertising, Cry, Force, Simple, Wares

Unless a product becomes outmoded, a great campaign will not wear itself out.

Advertising, Campaign, Campaigns, Product, Products, Wear

Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?

Business, Depend, Fine, Goddamned, Wise, Witty

They establish contact with the subconscious of the consumer below the word level. They do this with visual symbols instead of words. . . They communicate faster. They are more direct. There is no work, no mental effort. Their sole purpose is to create images and moods.

Effort, Images, Level, Levels, Purpose, Words

Martha H. Tingey

Martha H. Tingey

Eric Holder

Eric Holder

Joe Bastianich

Joe Bastianich

Doug Dorst

Doug Dorst

Cristobal Balenciaga

Cristobal Balenciaga

Sarvepalli Radhakrishnan

Sarvepalli Radhakrishnan

Tom Berenger

Tom Berenger

Floyd Mayweather, Jr.

Floyd Mayweather, Jr.

Mike Milbury

Mike Milbury

William P. Driscoll

William P. Driscoll

Pamela Geller

Pamela Geller

Gerald Celente

Gerald Celente