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Everything, husband, wife, or even the body, is only illusory. These are all shackles of illusion. Unless you can free yourself from these bondages, you will never be able to go to the other shore of the world.

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Rosser Reeves

Unless a product becomes outmoded, a great campaign will not wear itself out.

Advertising, Campaign, Campaigns, Product, Products, Wear
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You must make the product interesting, not just make the ad different.

Different, Interesting, Make, Marketing

Let's say you have $1,000,000 tied up in your little company and suddenly your advertising isn't working and sales are going down. And everything depends on it. Your future depends on it, your family's future depends on it, other people's families depend on it. Now, what do you want from me? Fine writing? Or do you want to see the goddamned sales curve stop moving down and start moving up?

Business, Depend, Fine, Goddamned, Wise, Witty

I'm not saying that charming, witty and warm copy won't sell. I'm just saying I've seen thousands of charming, witty campaigns that didn't sell.

Campaigns, Charming, Just Saying, Saying, Seen, Witty

What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?

Curves, Moving, Sales, See, Start, Writing

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

Advertising, Cry, Force, Simple, Wares
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