Do not tell me what to do, tell me what you do. Do not tell me what is good for me, tell me what is good for you. If, at the same time, you reveal the you in me, if you become a mirror to my inner self, then you have made a reader and a friend.
A. . . reason we are so-so scientists is that our brains were shaped for fitness, not for truth. Sometimes truth is adaptive, but sometimes it is not.