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I'm loyal to my thoughts, to my friends. This is what I really like the best. Loyalty. Sounds goody-goody. Maybe that's not the one you wanted.

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John Kao

In a large pharmaceutical company, where it's a big bet, you're going to need finance people to be involved in the decision-making because the investment can run into the hundreds of millions of dollars. You're going to have to run scenarios. You might even need agreement from the C. E. O. to make that type of decision. If it's an incremental, low-cost decision in a marketing-oriented company, it may be a very different set of stakeholders a lot further down in the organization.

Agreement, Bet, Organization, Pharmaceutical, Running, Type
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Rather than managing by clarifying events, the creative process may require raising the level of uncertainty. Sometimes this can be done by issuing a creative challenge that has resonance in that it inspires the team to activity.

Challenges, Creative, Inspires, Require, Team, Uncertainty

The C. E. O. 's job in a creativity-driven company is to be an impresario, not a manager.

Company, Creativity, Driven, Impresario, Jobs, Manager

The impresario's job is to pick the right people who can pick the right people. He picks the people who can pick artists and relate to them. People who know what the market craves.

Artist, Job, Jobs, Know, People

The head of a record label sets up structures, but he also defines the sound of the label, which is to describe what is desirable, what fits and what is quality for that label and then to create an environment where that sound can thrive.

Create, Desirable, Label, Labels, Quality, Sound

A large part of the impresario's job has to do with maintaining and communicating standards of performance. Knowing how to set those standards - which are often more subjective than analytical - means knowing how to communicate the difference between something that is great and something that is just O. K.

Differences, Jobs, Knowing, Large, Mean, Set
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