A large part of the impresario's job has to do with maintaining and communicating standards of performance. Knowing … - John Kao

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Not being secure affects us as humans. It throws us off our balance. It puts us in disarray.

John Kao

A large part of the impresario's job has to do with maintaining and communicating standards of performance. Knowing how to set those standards - which are often more subjective than analytical - means knowing how to communicate the difference between something that is great and something that is just O. K.

Differences, Jobs, Knowing, Large, Mean, Set

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Rather than managing by clarifying events, the creative process may require raising the level of uncertainty. Sometimes this can be done by issuing a creative challenge that has resonance in that it inspires the team to activity.

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The C. E. O. 's job in a creativity-driven company is to be an impresario, not a manager.

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The impresario's job is to pick the right people who can pick the right people. He picks the people who can pick artists and relate to them. People who know what the market craves.

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The head of a record label sets up structures, but he also defines the sound of the label, which is to describe what is desirable, what fits and what is quality for that label and then to create an environment where that sound can thrive.

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You are able to monitor and police your standards of quality once you have defined them.

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