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A few words about the question of whether photography is art or not: I never understood the question.

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Sandy Carter

If all you did to improve your commercial presence was to train your sales people on the importance of influencers. . . how much more effective could they be?

Commercial, Effective, Importance, Influencers, People, Social Media
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Social media does not change your culture, it reveals it.

Culture, Doe, Media, Reveals, Social

Security is a big concern on the social web. People are going to try to destroy social media just like they are trying to breach data in other areas.

Areas, Data, Like, Media, People, Social

We have our own internal version of Klout. We do rate people in this way - their effectiveness on social media. Tying social into a performance measurement works. The productivity of a sales who has an effective social media presence is 3x an employee who is not active on the web.

Effectiveness, Internal, Media, People, Rate, Web

Your social platform will become the motherboard of your business.

Become, Business, Motherboard, Platform, Platforms, Social

In just 200 tweets we can assess and identify 52 different personality traits of a customer. We ran an analysis over 500,000 people and we really nailed this. Think of providing this powerful insight to a retailer. We can see what they value, not just what they are buying. We have found a 40-45% increase in sales when you recommend upsales based on values instead of past buying behavior.

Customer, Found, Past, Powerful, Providing, Thinking
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