When I'm shooting, really the audience I'm thinking the hardest about is that first test screening audience who I want to like the film and that first opening weekend audience.
One of the greatest and also the commonest of faults is for men to believe that, because they never hear their shortcomings spoken of, or read about them in cold print, others can have no knowledge of them. GEORG CHRISTOPH LICHTENBERG, The Reflections of Lichtenberg We are often more agreeable through our faults than our good qualities.