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To have the translator be a figure in the book's presentation seems like a big thing, especially for a book that's really popular.

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Jim Cantalupo

McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales.

Admirable, Deliver, Mcdonalds, Track, Years
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You have got to have discipline and focus - on the customer and how you run the business.

Customer, Discipline, Focus, Run, Running

We cover hamburgers, chicken, veggie burgers, salads, we've got a pretty broad range. To me, McDonald's isn't only about the food. It's about the prices, it's about the way we eat.

Burgers, Mcdonalds, Pretty, Prices, Range, Salad

Some of the analysts were saying, Now you're a cash cow, there's no growth at all, pay it all out in dividends, give me it all, you can't invest wisely.

Cash, Give, Giving, Growth, Invest

So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher.

Euro, Europe, Half, Higher, Return

Salads was a big indicator of that - there was a huge market out there for it. And why not tap it? Some of the things we are doing now around the globe are responding to customers. It's not because some guy sued you.

Guy, Huge, Indicator, Salad, Salads, Why Not
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