A lot of baseball players think baseball is cool, and the audience that we have think it's cool. It might not hit every audience, but I don't think there's a single sport that's going to hit every audience.
We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.