We suffer because we want life to be different from what it is. We suffer because we try to make pleasurable what is painful, to make solid what is fluid, to make permanent what is always changing.
I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place, and as a result of that, the consumer is beginning to make decisions, not just on what things cost and the convenience of it.