Creating fake facts does require a measure of haphazard research, insofar as they need to not just be possible, but also interesting.
In Western culture, particularly North America, a lot of rules are descriptors for sociopathy: a general acceptance of lying as long as you win, an attitude of "me first," an attitude that what it looks like is more important than what it is. This makes it much easier for a sociopath to be camouflaged in our culture.